How To Create Engaging Content

In this article

Creating engaging content is key to building connections on Glubler. This guide will help you craft posts that resonate with your audience and increase your engagement.

The most successful content is authentic, relevant to your audience, and encourages interaction through questions or calls to action.

Text Posts

Status Updates

Share your thoughts, experiences, or questions in a concise way. To create a basic text post:
1. Click on "What's on your mind?" at the top of your feed
2. Type your message
3. Set your audience using the privacy selector
4. Click "Post"

Formatting Text

Make your text more engaging with these formatting options:
- Bold text: Use * at the beginning and end of text (*bold*)
- Colored backgrounds: Click the color palette icon
- Emojis: Click the emoji icon or type : followed by the emoji name
- Mentions: Type @ followed by a name to tag someone

Photo and Video Content

Photo Posts

To share photos:
1. Click the "Photo/Video" option when creating a post
2. Upload up to 10 photos at once
3. Add captions, tags, or locations
4. Apply filters or basic edits by clicking on individual photos
5. Arrange multiple photos by dragging them into your preferred order

Video Content

For videos:
1. Select the "Photo/Video" option
2. Upload videos up to 15 minutes long (240 minutes for verified accounts)
3. Add a compelling thumbnail
4. Consider adding captions for accessibility
5. Remember videos autoplay in feeds, so make the first few seconds count

Tip: Vertical videos (9:16 ratio) perform best on mobile, where most users access Glubler.

Interactive Content

Polls

Create interactive polls:
1. Start a new post
2. Click the "Poll" option
3. Enter your question
4. Add at least two options (up to 4)
5. Set how long the poll should run
6. Post to start collecting votes

Q&A Posts

Engage your audience with Q&A:
1. Create a post asking a question
2. Enable the "Allow questions" toggle
3. Followers can submit questions that you can answer publicly
4. Answers appear in the comments section

Link Sharing

Share external content:
1. Paste a link into your post
2. Wait for the preview to load
3. You can remove the URL text after the preview loads
4. Add your own commentary about the link

Using Stories

Stories are temporary posts that disappear after 24 hours:

Content Best Practices

Timing Your Posts

Post when your audience is most active. Check your Insights (for business accounts) to see when your followers are online.

Using Hashtags

Add relevant hashtags to increase discoverability. Use a mix of popular and niche hashtags, but limit to 3-5 per post for best results.

Encouraging Engagement

End posts with questions, calls to action, or prompts that invite your audience to comment and share their thoughts.

Remember: All content must follow Glubler's Community Guidelines. Content that violates these rules may be removed.